Giving A Budget To Your Campaign

Hey there! In this lesson you'll be getting an idea as to what and for what do you pay at AdWords! Hence let's get started!

AdWords gives you control over your advertising costs and there's no minimum amount that you have to spend. Instead, you set a daily budget and choose how you'll spend your money.

How Google Calculates Quality of Your Ad

Welcome back everyone!
In this article we are going to study about the parameters Google studies about your ad to rank in competitively in the advertising market, to make it rank higher or more often than other advertisers' ads. Surely you didn't assume that you were the only advertiser in the market, did you?

To make it clear in a sentence, I'd say higher quality ads can not only be triggered to show more often (making it gain more impressions) or be shown on quality pages like towards the first search page of a user's search results, it can also help you save your budget by making you pay less for your impressions. How is that done? Take a look at the video below.

The Google Display Network

Hello everyone! Now that we have seen into Google Search Network we are ready to learn about the Google Display Network! Hence here we go!

The Google Search Network

Hey!
So today we will be learning about Google Search Network, in continuation with our introduction about the Google Search and Display Networks we had in our previous lesson. In case you missed our previous lesson, I'd highly recommend you switch over and first read the introduction from the link below and then come back here.

The Google Advertising Network

So proceeding with today's lesson, to understand how your ads are shown on the Google Search Network, let's take a closer look at