The Google Display Network

Hello everyone! Now that we have seen into Google Search Network we are ready to learn about the Google Display Network! Hence here we go!

Placements, Topics and the Google Display Network

As we discussed in the last lesson, using Google Search Network you can only show ads when a user is actively searching for the product or service that relates to what you are advertising. However you can also choose to show your ads to people as they browse the web using the Google Display Network. Your ads can appear on specific websites or placements that you choose, or on websites based on the targeting methods that you choose, such as keywords, placement, audiences, and topics. Keywords can trigger your ad to show on placements, which are sites across the Internet where your ads can appear. Google automatically determines where your ads appear by matching your keywords to these placements, or you can pick specific placements yourself for greater control over where your ads appear.

View the following video to give yourself an idea of The Google Display Network.




In addition to keywords, you can use different Display Network targeting options to show your ads to specific groups of people based on their interests, age or gender, or whether they've previously visited your website. We'll go more into these when we study more about campaign targeting.

Here's a list of ad formats you can use on the Display Network:

• Text ads 
• Image ads
• Rich media ads
• Video ads 

You generally see Google Display Network Ad Placements like

Google Display Network Ad Placements

So what should you learn from all the things we have discussed above to make your campaigns better?

1. Think and look for important keywords and add them to your campaign.
2. Think and look for popular websites, blogs and any kind of web property you find that you can potentially use to advertise your product/service that would widen your market horizons and place them as placements. 

Showing your ads on mobile phones

You need to understand that the Google Display Network brings your visual ad content into a wider customer reach like nothing else. Using the Google Display Network you have access to even mobile audiences, be it those surfing using mobile devices or be it those using apps because Google Display Network even enables you to market to in-app audiences.

Hence use Google Display Network to reach potential customers as they search or visit websites on the go — researching or completing purchases on their mobile phones, for example. Here are the different places your ads can appear:

• Text ads can appear when people search on Google and other Search Network from their mobile devices.
• Text, image, and video ads can appear on Display Network websites when people visit these sites from high-end mobile device (such as iPhones, Android devices).

Targeting your ads

Further, you can also show your ads to people in selected locations, who speak a certain language, or to specific groups of people.

If you have text ads, you can choose to show them to customers in an entire country, a certain geographic location, and even to customers who use names of locations in their searches. You can also target your campaigns to the languages that your potential customers speak. 

With this we finish our lesson on Google Display Network. With the next lesson we will learn more about how the quality of your ads determine the amount you need to pay to serve them. Take care and goodbye! :)