Tools you must use to build your AdWords Online Marketing Campaign

Hello once again everyone! As we have already seen all the campaign and ad creation tips in the previous lessons, I'll be focusing on some tools that'll greatly help you make more effective and targeted campaigns. Hence lets get started!

AdWords offers several tools to help you build your campaigns and achieve your advertising goals, like the Keyword Planner and Display Planner.

You can use Keyword Planner to build your Search Network campaigns, getting keyword and ad groups ideas along with search traffic estimates. Or, you can use the Display Planner to plan your Display Network campaigns, getting targeting ideas along with impression estimates. Both tools allow you to add your plan to new campaigns or existing ones, or download your plan to share with clients and colleagues.

Let's look at how you can use Keyword Planner and Display Planner to build better campaigns.

Keyword Planner

Think of Keyword Planner like a workshop for building your Search Network campaigns. If you're just getting started, you might use Keyword Planner to help you set up a well-structured campaign. You can also use Keyword Planner to help you develop a campaign around an advertising goal.
For example, if you want to drive sales, you could use Keyword Planner to get additional keyword ideas based on your existing, well performing keywords.

Here are some of the benefits of Keyword Planner:

• Research keywords: You can get keyword ideas based on terms that are relevant to your product or service, your landing page, or different product categories. The tool will automatically organize related keyword ideas into ad groups. You can also multiply two or more list of keywords, saving the time of manually combining keywords.
• Get historical statistics and traffic estimates: Keyword Planner will show you statistics, like keyword search volumes, to help you decide which keywords to use for your campaign. You can also get traffic estimates, like estimated clicks, for a given bid and budget to get an idea of which bids and budgets to set.

Display Planner

Like Keyword Planner, Display Planner is a free AdWords tool that you can use to plan your Display Network campaigns. If you're using Display Planner to develop a new campaign, you'll want to think about a few basic details, like your customers' interests or your landing page. You can also use Display Planner to expand the reach of your existing campaigns, finding new websites, mobile applications, and video channels where you can show your ads.

Here are some of the benefits of Display Planner:

• Research targeting methods: You can get ideas for keywords, placements, and all other Display Network targeting methods to help you plan your campaign.
• Get impression estimates and historical costs: See how your targeting ideas may perform based on past results and get historical costs to help guide your budget and bid decisions.

With this you can consider yourself equipped with the knowledge required to set up a soon to be successful online marketing campaign using Google AdWords. But how to run it successfully? The next series of posts will aim to do exactly that. Stay tuned for the next series of posts to learn more about campaign optimisations and for tools you can use to measure your current performance so as to plan your future strategy. Till then goodbye and take care! :)