Giving A Budget To Your Campaign

Hey there! In this lesson you'll be getting an idea as to what and for what do you pay at AdWords! Hence let's get started! AdWords gives you control over your advertising costs and there's no minimum amount that you have to spend. Instead, you set a daily budget and choose how you'll spend your money....

How Google Calculates Quality of Your Ad

Welcome back everyone! In this article we are going to study about the parameters Google studies about your ad to rank in competitively in the advertising market, to make it rank higher or more often than other advertisers' ads. Surely you didn't assume that you were the only advertiser in the market, did you? To make it clear in a sentence, I'd say higher quality ads can not only be triggered to show more often (making it gain more...

The Google Display Network

Hello everyone! Now that we have seen into Google Search Network we are ready to learn about the Google Display Network! Hence here we go!...

The Google Search Network

Hey! So today we will be learning about Google Search Network, in continuation with our introduction about the Google Search and Display Networks we had in our previous lesson. In case you missed our previous lesson, I'd highly recommend you switch over and first read the introduction from the link below and then come back here. The Google Advertising Network So proceeding with today's lesson, to understand how your ads are shown...

The Google Advertising Network

Greetings to everyone! Today we will be learning more about the Google's Advertising Networks, which, as you would notice is in a direct conflict with the topic of our lesson. The reason is that Google does not have a single advertising "network" but rather advertisers can implement two different advertising "networks" as below: Google Search Network Google Display Network With AdWords, your ads can show on one or both of Google's...

Benefits of Online Advertising and AdWords

Hello everyone! As promised in the last post, let us start with our studies for Google AdWords Fundamentals Exam! In this lesson we would be learning the benefits of online advertising and how AdWords can help you achieve those in the most simple and effective ways possible....

Introduction to Online Advertsing and Marketing

Hello Everyone! How are you all? My 2nd year semester exams just finished and I'm just too bored to continue with the the old topics again. So lets learn something new this summer! The fundamentals of Online Advertising/ Marketing!...