Make AdWords pay you back | The ULTIMATE AdWords Online Marketing Campaign Optimization Guide

Hello Everyone! To start with, I obviously assume you followed our previous set of articles on Google AdWords. If you didn't, be sure to check them out HERE. And for those who have followed, this article will be a culmination of all those individual creations. The tiny bits and pieces of optimisations all wrapped up nicely in this singular article that will aim to provide you with the "last but definitely not the least" factor in...

Performance Metrics You Need to Watch for in Google AdWords

Welcome back everyone! To use AdWords more effectively, it's important to understand the business goals you're trying to achieve and the data that's most relevant to those goals. Hence below we'll go over different metrics to focus on based on your goal. ...

The 3 Tools You Must Use to Measure your Google AdWords Campaign Performance

Hello Everyone! As you get your campaign up and running, you'll want to consider several different tools that can help you measure and optimize your ad performance. Below we'll go over a few tools — Conversion Tracking, Google Analytics, and Campaign Experiments — that you can use to start measuring your Google AdWords online marketing campaign performance....

How to Evaluate your Online Marketing Performance in Google AdWords?

Hello everyone! Now that you've learnt everything related to campaign/ad creation, it's time to measure your ad performance! You can analyze basic account, campaign, and ad group information using different data and reports available in AdWords. There are also advanced reports that go beyond the number of clicks or impressions you're getting, allowing you to see the impact AdWords has on your business....

Tools you must use to build your AdWords Online Marketing Campaign

Hello once again everyone! As we have already seen all the campaign and ad creation tips in the previous lessons, I'll be focusing on some tools that'll greatly help you make more effective and targeted campaigns. Hence lets get started! AdWords offers several tools to help you build your campaigns and achieve your advertising goals, like the Keyword Planner and Display Planner. You can use Keyword Planner to build your Search Network...

How to create the ads that matter?

Hello everyone! Once you've organized your campaign and decided on your campaign settings, the only thing you should be worried about are your ads or ad groups. Now as we've read in the previous lessons, An account is subdivided into several campaigns A campaign is subdivided into several ad groups Each ad groups further contains several ads that are derived from the same theme Hence in this lesson, the words "ad group" and "ads"...

Deciding Bids and Budgets for your AdWords Campaign

Hello everyone! With the previous post focusing on targeting your ad campaigns, this one will lay emphasis on deciding bids and budgets for your AdWords campaigns. Hence lets get started! Once you decide which networks you want to show your ads on and who you want to show them to, you're ready to think about your budget. As you learned in the previous lessons, there are two things that you'll want to consider: Your budget Your bidding...

Targeting your Audience for Online Marketing

Hello everyone! This is one of the most important lessons for your AdWords Certification Examinations I can tell you, hence pay attention to this lesson and read everything very carefully. With this, lets start with the lesson as it's going to be one long one. Showing your ads to the right customer is a key part of a successful advertising campaign that helps you reach your goals. Below, we'll review the different ways of targeting...

Structuring and Organizing Your Campaign

Hello Everyone! Welcome to this lesson on structuring your AdWords Campaign. It is very important that before you begin creating your campaign, it's important to learn how AdWords is structured. A well-organized account can help you create effective campaigns that target the right audience and, ultimately, help you reach more of your advertising goals. AdWords is organized into three layers: Account: Your account is associated...

Choosing an AdWords Campaign Type

Hello everyone! With this topic itself, we will be starting off with learning the more finer details of Google AdWords, having covered the introduction to the same comprehensively in the earlier articles. Let us begin with the study of campaign creation in AdWords! When you start setting up your AdWords campaign, you'll need to choose a campaign type and a campaign sub-type. The campaign type determines things like where your ads...