Make AdWords pay you back | The ULTIMATE AdWords Online Marketing Campaign Optimization Guide

Hello Everyone!

To start with, I obviously assume you followed our previous set of articles on Google AdWords. If you didn't, be sure to check them out HERE.

And for those who have followed, this article will be a culmination of all those individual creations. The tiny bits and pieces of optimisations all wrapped up nicely in this singular article that will aim to provide you with the "last but definitely not the least" factor in all the comprehensive study we have done on Google AdWords. But for now, lets start!

Now that you know how to run the mill, let's go over how to use the data that our metrics provide to improve our performance. You'll also want to optimize your campaign based on your business goal, a few of which we'll go over below.

Performance Metrics You Need to Watch for in Google AdWords

Welcome back everyone!

To use AdWords more effectively, it's important to understand the business goals you're trying to achieve and the data that's most relevant to those goals. Hence below we'll go over different metrics to focus on based on your goal.

The 3 Tools You Must Use to Measure your Google AdWords Campaign Performance

Hello Everyone!

As you get your campaign up and running, you'll want to consider several different tools that can help you measure and optimize your ad performance. Below we'll go over a few tools — Conversion Tracking, Google Analytics, and Campaign Experiments — that you can use to start measuring your Google AdWords online marketing campaign performance.

How to Evaluate your Online Marketing Performance in Google AdWords?

Hello everyone!

Now that you've learnt everything related to campaign/ad creation, it's time to measure your ad performance! You can analyze basic account, campaign, and ad group information using different data and reports available in AdWords. There are also advanced reports that go beyond the number of clicks or impressions you're getting, allowing you to see the impact AdWords has on your business.

Tools you must use to build your AdWords Online Marketing Campaign

Hello once again everyone! As we have already seen all the campaign and ad creation tips in the previous lessons, I'll be focusing on some tools that'll greatly help you make more effective and targeted campaigns. Hence lets get started!

AdWords offers several tools to help you build your campaigns and achieve your advertising goals, like the Keyword Planner and Display Planner.

You can use Keyword Planner to build your Search Network campaigns, getting keyword and ad groups ideas along with search traffic estimates. Or, you can use the Display Planner to plan your Display Network campaigns, getting targeting ideas along with impression estimates. Both tools allow you to add your plan to new campaigns or existing ones, or download your plan to share with clients and colleagues.

Let's look at how you can use Keyword Planner and Display Planner to build better campaigns.

How to create the ads that matter?

Hello everyone!

Once you've organized your campaign and decided on your campaign settings, the only thing you should be worried about are your ads or ad groups. Now as we've read in the previous lessons,

• An account is subdivided into several campaigns
• A campaign is subdivided into several ad groups
• Each ad groups further contains several ads that are derived from the same theme

Hence in this lesson, the words "ad group" and "ads" would be used simultaneously and many times in place of each other since they both convey the same thing.

What applies for one apple will apply for a bunch of apples too right? In the same way "ad" and "ad group" will mean one and the same thing here and will be used interchangeably.

Coming back to the lesson, as a general best practice, you'll want to create a separate ad group for each theme or product that you offer.

Each ad group contains a set of keywords, ads and bids that you manage. For your Display Network campaigns, your ad groups can include other targeting methods, like demographics or remarketing lists.

Now, let's take a closer look at some of the main components of ad groups for campaigns that you'll run on the Search or Display Network.

Deciding Bids and Budgets for your AdWords Campaign

Hello everyone! With the previous post focusing on targeting your ad campaigns, this one will lay emphasis on deciding bids and budgets for your AdWords campaigns. Hence lets get started!

Once you decide which networks you want to show your ads on and who you want to show them to, you're ready to think about your budget. As you learned in the previous lessons, there are two things that you'll want to consider:

• Your budget
• Your bidding strategy

Hence let us study about them individually one by one!

Targeting your Audience for Online Marketing

Hello everyone! This is one of the most important lessons for your AdWords Certification Examinations I can tell you, hence pay attention to this lesson and read everything very carefully. With this, lets start with the lesson as it's going to be one long one.

Showing your ads to the right customer is a key part of a successful advertising campaign that helps you reach your goals. Below, we'll review the different ways of targeting that you can use with AdWords to show your ads.

Structuring and Organizing Your Campaign

Hello Everyone! Welcome to this lesson on structuring your AdWords Campaign. It is very important that before you begin creating your campaign, it's important to learn how AdWords is structured. A well-organized account can help you create effective campaigns that target the right audience and, ultimately, help you reach more of your advertising goals.

AdWords is organized into three layers:

• Account: Your account is associated with a unique email address, password, and billing information.
• Campaigns: Each campaign in your account has its own budget and settings that determine where your ads appear.
• Ad groups: Each ad group within a campaign contains a set of similar ads and keywords that you want to trigger your ads to show.

 With this, lets see into structuring your AdWords campaign.

Choosing an AdWords Campaign Type

Hello everyone!
With this topic itself, we will be starting off with learning the more finer details of Google AdWords, having covered the introduction to the same comprehensively in the earlier articles. Let us begin with the study of campaign creation in AdWords!

When you start setting up your AdWords campaign, you'll need to choose a campaign type and a campaign sub-type.

• The campaign type determines things like where your ads can show to customers on Google’s advertising networks, and what format they can be in, like text or video.
• The campaign subtype determines how many settings and options are available to use for your campaign, or you can choose a specific campaign sub-type if you want to accomplish a specific goal with your ads, like driving more installs of your mobile app.

With these options, you can tailor your campaign to match your business goals and focus on the features most relevant to you.