Make AdWords pay you back | The ULTIMATE AdWords Online Marketing Campaign Optimization Guide

Hello Everyone!

To start with, I obviously assume you followed our previous set of articles on Google AdWords. If you didn't, be sure to check them out HERE.

And for those who have followed, this article will be a culmination of all those individual creations. The tiny bits and pieces of optimisations all wrapped up nicely in this singular article that will aim to provide you with the "last but definitely not the least" factor in all the comprehensive study we have done on Google AdWords. But for now, lets start!

Now that you know how to run the mill, let's go over how to use the data that our metrics provide to improve our performance. You'll also want to optimize your campaign based on your business goal, a few of which we'll go over below.

Performance Metrics You Need to Watch for in Google AdWords

Welcome back everyone!

To use AdWords more effectively, it's important to understand the business goals you're trying to achieve and the data that's most relevant to those goals. Hence below we'll go over different metrics to focus on based on your goal.

The 3 Tools You Must Use to Measure your Google AdWords Campaign Performance

Hello Everyone!

As you get your campaign up and running, you'll want to consider several different tools that can help you measure and optimize your ad performance. Below we'll go over a few tools — Conversion Tracking, Google Analytics, and Campaign Experiments — that you can use to start measuring your Google AdWords online marketing campaign performance.

How to Evaluate your Online Marketing Performance in Google AdWords?

Hello everyone!

Now that you've learnt everything related to campaign/ad creation, it's time to measure your ad performance! You can analyze basic account, campaign, and ad group information using different data and reports available in AdWords. There are also advanced reports that go beyond the number of clicks or impressions you're getting, allowing you to see the impact AdWords has on your business.